Lyn Oakes

An E-commerce website design, created with minimalism and beautiful imagery as the focus.

Who Are Lyn Oakes?

Established in 1905

Lyn Oakes has been providing the citizens of the West Midlands with formalwear for over 60 years. Lyn Oakes has a rich history of designing and tailoring elegant suits with custom designs for their customers.

We have shared a fantastic relationship with Lyn Oakes for years and years and we are constantly working together to find new ways of improving their brand through their e-commerce store and website design.

The challenge.

Lyn Oakes understood how important it is to have an impressive online presence. 

They knew they wanted a clean website design that lets the impressive images of their products really take centre stage. 

They also needed to move to a new modern e-commerce platform to unlock more sales potential and growth.

Key objectives.

  • Increase sales and enquiries.
  • Improve the Magento backend system.
  • Integrate into more parts of the client’s workflow.

The solution.

  • A fresh e-commerce website design
  • Re-platform onto Magento2

A fresh new design

We took a minimalist approach to the website design, with clear space to showcase Lyn Oakes’ products.

Modern iconography with transparency gives users recognised UI elements without cluttering with unnecessary text. 

Understanding the client

Fantastic imagery and detailed descriptions of each product, show the level of quality and detail that goes into making each product.

Lyn Oakes value themselves on using the best materials they can find and are proud to show this off in their product descriptions.

E-commerce freedom

A mix of function and form presents the range of products while keeping to the roots of the brand; style and fashion.

The Lyn Oakes website was originally designed to adapt to be responsive on any screen size and any device, be it desktop, mobile or tablet. 

Almost half of website visitors now shop with a smartphone or tablet device and it’s important for the initial website design proofs to tailor to this.

A fully responsive e-commerce website design

That looks incredible on all screen sizes.

Lyn Oakes iPad responsive website design development
Lyn Oakes mobile responsive website design development

A seamless transition from
the existing site to new site

Magento2 allows a seamless e-commerce experience for the client and their customers, whilst allowing us as designers to design a bespoke website with almost endless possibilities.

Integrating into their existing payment solution and marketing campaigns whilst retaining data continuity meant that re-platforming to Magento2 was as painless as possible and did not disrupt the established workflow.

Project outcomes.

0 %
Increase in visitors

“Thank you so much for providing such wonderful service and precision with your work on our new Lyn Oakes website.

We are thrilled with the changes, the new site encompasses the essence of our business as well as facilitating several different customer sectors which have always proved difficult in the past. 

We are now able to create an online presence that can enhance our company in ways I wouldn’t know was possible, and the feedback has been very positive.

As a British tailoring company, I was delighted by being able to work creatively alongside Victoria and Craig and to achieve a fashionable and sophisticated design within an online platform.”

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