Streamline
Auto-Beds
An exciting logo design & brand identity that promotes comfortable travel, leisure and adventure.
A Logo Design That
Inspires Adventurous Travel
Streamline understood just as well as we did how important it was to sell the feeling of your product. Which is why we created a logo design and brand identity that focused on travel, adventure and the freedom to drive to and stay at any location in maximum comfort.
Intricate Details
Streamline are a Wolverhampton-based manufacturer and innovator in vehicle modification and comfort led by a husband and wife team who are committed to creating products that promote freedom, and adventure and allows people to travel to any location at any time and make it their temporary home.
Be it the lake district, the scottish highlands, the welsh mountains or a european roadtrip, it’s now possible to travel in style and sleep in comfort thanks to this excellent product.
Brand Identity Colours
Streamline’s previous identity featured a pale blue primary colour with a white secondary colour.
It was important to us that we didnt stray too far away from these brand colours that had been in use and recognisable for over a decade.
We adjusted the primary colour to a deeper navy blue shade that helps convey strength, reliability whilst the vibrant blue accent colour that compliments it keeps the appearance of the brand and modern and exciting.
Typography
Headings
Prompt
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Body
Lato
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Brand Usage in the
Digital World
From social media cover images, profile pictures, email signatures and favicon, see how the Streamline logo design and brand identity is used in digital media to add a modern and exciting flair.
Icon Usage
The icon design of a brand plays a crucial role in its identity, providing a subtle homage to the wordmark logo design and offering a more flexible option for placement in areas where the full logo may not fit.
The icon is a recognizable and versatile symbol that embodies the essence of the brand.
Whether it’s on stickers, letterheads, or even the favicon at the top of a search bar, the Streamline icon is instantly recognisable.
