A good logo isn’t about a nice looking sign with an interesting text, it’s about a bigger idea. It comes as a result of a deep research of your market company field, business goals, target audience and much more.

There are many elements to keep in mind when designing a memorable logo that will be able to change people’s perception of a business, which later will help to increase the volume of sales and enquiries, so it’s worth investing in this stage to have a solid start.

A logo starts with a brainstorming that will take all the customers ideas about its business, the results of the market research and mix them to create a new shape that will represent in all ways the business identity.

After the logo was designed a next step would be to create a full brand identity pack that will enhance the business visual presence across different media and marketing channels, like on your website, within an app or on a storefront sign, all key things that shouldn’t be left to chance. The Brand Guidelines book establishes distinct guidelines on how all visual aspects of a company’s brand will be handled. It will create a set of rules for creating a unified and identifiable presence for your brand. 

This includes everything from the design of a logo and how it can be used, to letterhead, business card, the look of a website and personal communications. It will come along with a set of fonts and typography, defined colour palette, guidelines for images, illustrations or other types of graphics. It’s a complex and very useful tool that will help the company keep a consistent visual presence and be more recognisable.

Great logo design always stands the test of time and only once in a decade would benefit from a fine tune as needed over time. Having to frequently update a logo is bad for a business that is trying to create a recognisable brand, but sometimes it becomes a must to refine it if it wasn’t first created along with the company’s values or just to keep up with the company’s evolution.