Airplay.
Logo design and a full brand identity for an indoor activities centre for Kids & Adults.
A Logo Design that caters to all.
A colourful letter ‘A’ icon doubles as an upward-facing arrow, referencing the joy of diving into foam pits and getting air on the trampolines. It is paired nicely with a playful yet sophisticated font with clean curves and rounded edges.
Airplay is an arena full of fun! Inflatables, foam pits, trampolines and more and is tailored to both kids and adults. The logo design and brand identity had to represent this. It was crucial for us to create a logo design and brand identity that catered to their vast array of customers.
Your logo design is the face of your company, it needs to be inviting, informative and represent your brand’s identity in thge best way.
Your logo design is the face of your company, it needs to be inviting, informative and represent your brand's identity in the best way.
Airplay logo design on the shop-front.
The Airplay logo and brand identity used on promotional flyers.
Airplay branding and logo icon featured on staff lanyards and keycards.
Making socks more exciting with clever branding.
The Brand Identity Process.
See the steps we took, from initial consultation to final brand design.
1. Consult.
A brand new business means a fresh and exciting brand identity and logo design. It’s the first thing customers will notice and Airplay understood this.
2. Design Proofs.
Logo concepts are the first time the client is able to see ideas for their logo design and brand identity. Constructive feedback from the client was key to the success of their brand identity.
3. Develop.
Feedback from the client regarding the brand identity concepts is what made the final logo design such a joy to work on.
The Reach.
Who doesn’t love a good billboard?
There is no better way to reach out to the local public than a gigantic billboard in the centre of town. We designed a series of billboard advertisements displaying the Airplay logo and the elements/ ethos of the brand identity.
Adobe Illustrator
Illustrator is used to create vector graphics, ideal for logo design, brand identity graphics and packaging.
Adobe Photoshop
Photoshop is the perfect photo editing tool, in this instance it was used to create the billboard mockup and used for the images on the brochures.
Staff polo shirts featuring the Airplay logo design & brand identity. Minimal, colourful, fun.