Together 4 Children
A WordPress website designed and developed for the West Midlands leading adoption agencies.
Working Together, for Children.
Together4Children is a partnership between Shropshire Council, Staffordshire County Council, Stoke-on-Trent City Council and Telford & Wrekin Council. They are the regional adoption agency for the four councils and provide services and initiatives that support children’s permanency.
A modern and friendly website design was key to creating an inviting and informative experience for potential adopters looking to make a difference.
The challenge.
Together4Children needed an impressive website design to express what their brand stood for.
An informative yet beautifully designed website was crucial to their online success.
We understood that the website needed to create a happy and welcoming feeling to draw in adults looking to adopt.
Key objectives.
- Increase site traffic.
- Increase time customers spend on site.
- Increase click through rate (CTR) to contact page & form.
The solution.
- A colourful, on-brand, easy-to-navigate website design.
- A wordpress site with a simple backend.
Feeling Welcome
We worked closely with Together4Children to develop a website design that is not only informative but a website that is friendly, fun and inviting. We aimed to create a feeling of calm for potential adopters scrolling through the site.
Minimal Website Design
A simple yet effective layout was critical to the website’s success. We wanted to make it as easy as possible for potential adopters to navigate the website and learn more about Together 4 Children and the adoption process.
Website Must-Have's
An essential feature for the new Together 4 Children website design were adoption profiles, not only for adopters but also for the children looking to be adopted.
It meant the children were able to provide information and fun facts about themselves to potential adopters and for past adopters to share their experience with Together 4 Children and how much it has positively impacted their lives.
Photography Is Design
How do you make such an informative page a joy to read? Add adorable images like this. Simple.
You will find these fantastic images on every page of the website, because who doesn’t want to see smiles like that?
The Platform.
WordPress was the ideal platform for the new website design. Such a dynamic platform allows for great variety when developing a website. Allowing us complete creative freedom when developing as well as adding animations, forms and children’s profiles.
Fully Responsive.
Only 60% of websites nowadays are viewed on a desktop PC so it is important to have a website that is responsive for mobile and tablet too.
