The Czarta Group.
A logo design & brand identity fo financial advisors with high net worth clients.
Professional & Playful Logo Design.
Financial advisors with a twist
Not only are The Czarta Group dedicated to giving the best financial advice to clients, but they also act as financial therapists.
They understand that going through a financial struggle isn’t just about losing money, it is about losing a piece of yourself and sometimes your sanity. This is why they work hard to give excellent emotional support to their clients and well as useful financial advice.
They needed a logo and brand identity that was professional but also friendly and calming to match their ethos.
Logo design on the black-branded Czarta Group shop front.
Staffd lanyards feature the Czarta Group’s logo and colourful brand identity.
The Process.
The steps we took, from initial consultation to final logo and brand design.
1. Consult.
The Czarta Group explained to us their business model. It was made clear that they were more than just financial advisors, they also cared deeply about their customer’s mental health.
2. Design Proofs.
3 Initial logo design concepts were sent to the client, and it only took 1 more concept after that for us to produce the logo design you see above.
3. Develop.
We could take inspiration from the logo design to create the brand identity and featured the brand colours throughout the rest of the branding.
Branding to Match a Feeling
A logo design is just the beginning
We took elements from the logo mark and used them to create these beautifully branded stationery mockups.
The mockups not only look clean, modern and professional but there’s also an element of colour and excitement in the brand identity. Which is exactly what The Czarta Group wanted.
Adobe Illustrator
Illustrator is used to create vector graphics, ideal for logo and packaging design. It is part of the Adobe Creative Suite which we are very familiar with.
Adobe InDesign
Indesign is the perfect piece of software when it comes to designing layouts for print. In this instance it was used to create the business cards, leaflets and posters.
A daily-reminder from The Czarta Group to their clients to just breathe. Featuring the white version of the logo design and sent to them in a branded tube.
A free branded notepad sent to clients from the Czarta group. Along with a leaflet invite to their next seminar. You won’t lose this in your mail-pile thanks to the colourful brand identity.
Want to work with us?
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