Jooced – The Animation Process

A behind the scenes look

Learn more about what makes a successful animation / promotional video and the tricks we used to create a compelling video that keeps viewers engaged.

Sourcing Excellent Clips

Sourcing excellent clips was crucial to the success of the video as they form the foundation of the visual storytelling. High-quality, relevant footage captures attention, communicates your message clearly, and reflects the professionalism of your brand.

The right clips can evoke emotion, build trust, and create a lasting impression on your audience, ensuring your promo video is both engaging and effective in delivering its purpose.

Animating Custom-Made Shapes

Creating custom shapes in Adobe Illustrator and animating them in After Effects is a powerful way to craft engaging animations that seamlessly align with a client’s brand.
 
Individual shapes, designed with precision, come together through smooth transitions using techniques like easy ease, motion blur, keyframes, and scale adjustments to create dynamic movement. These animations add depth and flow to the video while maintaining a consistent visual identity.
 
By using the client’s brand colours in the design of each shape, we ensure that the animation reflects and reinforces the brand throughout the video, making the final product both visually compelling and cohesive.
Most Important

Aligning Clips & Audio

Aligning video clips with background music is essential for creating a smooth, engaging viewing experience.

When clips appear on-beat, they feel synchronised with the rhythm, enhancing the visual flow and keeping viewers immersed in the content. Even slight misalignments between clips and audio (such as a few milliseconds) can disrupt the rhythm, making the video feel disjointed and distracting the audience.

This can break viewer engagement and lessen the impact of the overall message. Properly timed transitions and on-beat editing help maintain a natural, cohesive energy, ensuring the video resonates with its audience.

Retaining Viewers attention

Throughout the video, we used dynamic text animations to keep users engaged and enhance the overall visual experience.
 
Instead of simply placing static text on the screen, we animated the text to seamlessly flow into video clips, creating a more captivating and cohesive narrative. These animations help guide the viewer’s attention, emphasize key messages, and add energy to the video.
 
By blending text smoothly into the motion of the visuals, we ensure that the transitions feel natural and keep the audience invested, while reinforcing important information in an engaging way.

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