JG Till

An incredible modern-retro WordPress website design that connects with a specific target demographic

A retro website design for an oldschool target audience

The Key Objective

  • To redesign and redevelop the JG Till website to better match and connect with their target audience and add another layer of personality to their brand.

The Result.

  • An incredible retro design
  • A simple, streamlined user journey
  • A website that stands out amongst competitors and sets a higher bar throughout the industry.

Designing for the Target Audience

JG Till are a company that has been in business since 1984, with a long-standing and loyal customer base. They pride themselves on their honest, cost-effective, no-nonsense commercial vehicle repair and consultancy services.

The last thing JG Till’s existing customer base and target audience needed was a clean, modern, minimal website. So instead, we did the complete opposite and opted for a beautifully simple, nostalgic, retro design.

Creating a connecting

We highlighted the client’s story on the home page to connect with customers and ensure they understand how and why JG Till are one of the only genuine, honest, hard working and highly-trusted commercial vehicle repair companies left in the UK.

The history behind JG Till, complimented by this nostalgic, retro design, means we have created a website that is able to connect with customers within their target audience on an honest and personal level, creating that element of honesty and trust that so many of their potential are customers are crabing from a commercial vehicle repairs company.

Designed and Developed on WordPress

WordPress is a powerful platform for website design that provides designers and developers with the freedom and flexibility to create unique and visually appealing websites.

Unlike many website builders, WordPress offers complete control over the design and functionality of a website, giving us complete freedom when it comes to the design and functionality.

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Simple, No-Nonsense Service Pages

Continuing on from the theme of the Home page, the services pages follow the same rule of retro style and simplicity.

Modern service pages nowadays are often filled with clutter. Information overload, animations & effects and difficult to find CTA’s. This can make it difficult to actually enquire about said service.

This was not an option for JG Till. A well design, easy to navigate Home page makes it incredibly easy for customers to find the service they require and book-in immediately.

Personality on Every Page

If you thought by the bottom of each page we would revert back to clean, modern, boring website design, think again!

The contact form is housed in a beautifully retro container that continued the style present throughout the rest of site, paired with ‘Cooper Black’, a fantastic retro font guaranteed to garner attention.

The footer was also given the same retro love and attention with a fantastic vehicle and landscape retro illustration just to once again show that just because you’ve reached the bottom of the page, doesn’t mean there’s not some surprises still in store.

A fully responsive
website design

(Retro phone mockups for ‘vibes’ only)

Despite these retro, oldschool mockups, the JG Till site genuinely looks fantastic on modern mobile devices.

The majority of potential customers looking for emergency vehicle repairs may only have access to their mobile’s at the time, so it was imperative that the website looked and functioned brilliantly on all devices and screen sizes.

Fan of Our Work?

Get in touch today to get a quote for your project and see how our agency can take your web design, website development, branding or marketing project to new levels.